Emotional Design: The Silent Force Driving User Loyalty and Conversion. Discover how large brands leverage neuroscience and empathy to turn everyday interactions into unforgettable experiences—and how you can do the same.
Today we’ll talk about something that seems natural and imperceptible, but turns up very important for our accurate perception of the interface visual component - about animation. We give the word to our PR-manager Maria who works a lot with video- and motion-clips answering the call of her heart and the one of duty and thereby knows first-hand how to attract the audience attention correctly, facilitate perception and not to overplay in the meantime.
